We start planning process and choosing proper strategy from establishing a target group. We carry out the research to gather the most information, thanks to which we know what characterizes the group. We get to know their reactions to specific social content and form of presentation which focuses their attention. By doing so, we are able to specify what will be the best factor which connects transmitted content with the customer.
To what actions do we want to inspire the customer? Establishing targets in the content gives the opportunity to encourage the watcher to adequate reactions to previous brand assumptions. Establishing and understanding the need give us a clear picture during creative process, which undoubtedly has an influence on obtaining the proper reaction.
The last, however a key element during planning, is understanding the audience. We do not create only attractive content, most of all we want to make the potential customer try and find out by himself/herself what solution we give on a plate. Help in need pays back in help in need. People willingly share the methods which they have tried and which resolved their issues. We understand people, we have a way, we share it, and people pay back with the same.